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Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why. ...

Facebook Places: Fit for Local Search or Hype Incarnate?
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...

Small Business and Search: Where's the Return? (Part 2)
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.…
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link…
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...
Link Building for Bing Rankings: Dos and Don'ts
It's easy for businesses to get caught up in Google's expectations for their sites, when trying to market through search. That's certainly a wise thing…